Creating The Parable Garden’s brand identity was a journey of inspiration rooted in the sanctuary’s blend of nature and spirituality. Located in Wexford, Ireland, this revitalized garden offered abundant inspiration. The concept, driven by the garden’s focus on spiritual exploration and interconnectedness, centred on harmony, growth, and enlightenment. Drawing from the garden’s serene beauty, the visual identity combines organic shapes with modern typography, evoking balance and tranquillity. Earthy greens, deep soil tones, and yellow hues reflect the garden’s vitality and natural abundance. Crafting Parable Garden’s identity was a journey of discovery, infusing each element with intention and inviting visitors to embark on a transformative experience.